The Best Vehicle for Bringing Your Advertising Message to Canadians.
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An Overview of our Readers
Our Editorial Calendar and Advertising Deadlines
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Editorial Calendar and Ad Placement Deadlines (scroll to bottom)
Need a space price quotation?
Contact us and we'll be happy to work with you to meet your advertising needs within your budget. We have lots of options available:
Full page, half page, quarter page and smaller ads.
Choice between Display ads (among the articles) and Marketplace ads (in special advertising section).
Value-added package that includes FREE posting of ads half page or larger to a one-company page on our website, with your Buyer's Guide information handy right below your ad so customers can contact you easily! (See Home Page, Feature Advertisers list for examples of how this looks. Ads are run full size!)
Ontario and Quebec -- Bill Goodbrand -- 905-849-1853
Eastern Canada and Maritimes -- Wilma Blokhuis -- 506-529-1189
Western Canada and USA -- Becca Anderson -- 903-291-8460
Fabricare Canada is Unique!
Fabricare Canada has evolved from a 1920 publication started by far-sighted members of the textile industry. Today, it covers the full spectrum of fabric care in Canada and the world. Feature articles include innovative business ideas, environmental issues, conferences and exhibitions. Other well-read sections are Industry News, appointments and Product News. The Annual Buyer's Guide is the Canadian industry's standard resource for making purchasing decisions.
The Voice of Canada's Fabricare Industry
Fabricare Canada values its place as the voice of the Canadian industry. Publisher Marcia Todd has accepted plaques from the Eastern Canadian Laundering and Cleaning Association, the Atlantic Provinces Association, the Alberta Drycleaners Association, the British Columbia Fabricare Association and the International Drycleaners Congress for her magazine's service to the industry.
She was a corresponding member in the Strategic Options Process set up by Environment Canada to study proposed environmental legislation and has kept her readers informed about this activity. In addition, she was an instructor in the Environment Certification Program in Ontario.
Fabricare Canada is a strong supporter of the Canadian associations and promotes industry solidarity by including summaries in French and Korean as often as possible. It is a member of the Canadian Cleaners and Launderers Allied Trades Association and works with this group to serve and inform the industry in Canada.
Canada: A Good Market
Stringent environmental laws in Canada force owner/operators to continually upgrade their equipment to new standards. This makes Canada a ready market for today's technologies.
In addition, the government has officially endorsed wet cleaning as one of the strategies to meet its target of cutting the consumption of perchloroethylene in Canada by 70% from 1994 levels. This presents an exceptional marketing opportunity for manufacturers of wet cleaning supplies and equipment.
Our Readers are Your Clients!
Fabricare Canada is free to qualified industry professionals, ensuring a wide readership for your advertisement. According to a nation-wide survey conducted by Jean-Jacques Guibault Research and Marketing, Fabricare Canada has a pass-along rate of 1.9 readers per copy. This translates to over 11,000 readers at our present levels of subscription.
Some Interesting Facts
we have learned from our surveys include this breakdown on our readers' businesses:
61 percent Drycleaning*
38 percent Laundry*
1 percent Wet cleaning*
* Represents the major service
77 percent of drycleaners do shirt laundering
90 percent of drycleaners do some wet cleaning
98 percent of dry cleaners offer leather cleaning, in-house or off-premise
70 percent of dry cleaners use computerized check-in
28 percent of readers own one or more coin laundries
Fabricare Canada has predominantly Controlled circulation, with the magazine reaching business owners, suppliers, distributors, consultants and others with a connection to the textile care industry. Paid circulation is to subscribers outside Canada and the U.S., to cover postal costs. Over 98% of our circulation is Controlled.
Canadian and U.S. Distribution
Information about our Circulation
Our list is corrected by Canadian and U.S. postal replies after each mailing.
The Canadian readership includes every company in the fabric care field in the country, as best we can determine. Associations and the allied trades have been very cooperative in helping us reach the entire Canadian industry.
We have gained our U.S. readers through trade shows, their participation in cost groups and other industry organizations, and by personal recommendations. We are proud to say these numbers increase regularly.
Our international subscriptions represent industry leaders and libraries.
Brochures and flyers can be mailed in a polybag along with the magazine to all subscribers, or to any portion of the circulation. Ask for a quotation.
|Issue||Space Reservation||Advertising Material||Publication Date||Jan/Feb 2016
|Dec. 11, 2015||Dec. 18, 2015||Jan. 29|
|Feb. 26||Mar. 4||April 1|
Passing the Torch
|April 29||May 6||June 1|
Annual Laundry Issue
|June 24||June 30||July 29|
|Aug. 26||Sept. 2||Sept. 30|
Annual Buyer's Guide Issue
Canadian Industry Person of the Year
|Oct. 21||Oct. 28||Nov. 25|
This calendar is a forecast only -- it will be updated at intervals during the year.